Baskin-Robbins was founded on one simple idea. Ice cream should be an every day treat and everyday should have a new flavor to enjoy. That’s why our founders, Burt and Irv, launched 31 flavors – so you could have a new one every day of the month.
Over 75 years later, our celebration of variety and those original 31 flavors remain close to our hearts. So close, in fact, that we think the number 31 itself is worth celebrating.
Enter Celebrate 31. On the 31st of the month, we’re offering 31% of all scoops. Because getting to choose from 31 flavors (plus about 1,400 since then)? That’s worth celebrating. All day, every 31st.
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